Our company philosophy

What is Schmetterling?

Schmetterling International is the largest, independent and owner-managed tourism sales company in Europe with over 50 years of experience in the tourism industry. As a full-service provider for travel agencies, Schmetterling successfully combines the entire world of tourism under one roof.

The travel agency cooperation supports more than 4,000 travel agencies in Europe. All Schmetterling partners benefit from the extensive service portfolio and know-how built up over decades of experience in tourism. Schmetterling supports it’s partners with passion, competence and personal advice, finds individual solutions and ensures economic success through attractive framework conditions. Schmetterling is a partner at eye level – for our company the travel agencies are in focus.

With the full-service technology for the tourism industry, Schmetterling offers all important software solutions bundled on one platform. The individual applications are perfectly linked to each other, so that web-based, automated and efficient work is possible. Always with the aim to have more time for what is really important: the customers.

The future belongs to independent and competent travel merchnat.

Committed and fair partnership is necessery to be successful in the tourism industry in the future. With more than 70 services, Schmetterling offers variety and individuality, so that everyone can develop freely. The goal of the cooperation: to be successful together, having Schmetterling by your side. No matter whether you are a new founder, an established travel agency or a professional:

We back up your future.

Our company history

Schmetterling International GmbH & Co. KG is the largest, independent and owner-managed tourism sales company in Europe. Schmetterling offers its partners over 50 years of experience in the tourism industry. What began as a bus company is now a travel agency cooperation with more than 250 employees in Geschwand, near Nürnberg. As a full-service provider, Schmetterling International unites the entire world of tourism:

• Tourism
• Technology
• Fulfilment
• Insurance broker
• Group travels

Schmetterling International is a family business and was founded in 1968 by Willi Müller. Daughter Anya Müller-Eckert successfully continues the company in the second generation.

Today 
more than 4,000 travel agency partners throughout Europe
more than 7,000 travel agencies in Germany use Schmetterling technology products

2019 
Schmetterling TV and ARGUS Tour as additions to the extensive product portfolio

2017 
Introduction of the new product designs:
ARGUS, XENA, NEO, QUADRA, URANIA, BOMBYX

2014 
Schmetterling is expanding in the Netherlands
Newsletter “Schmetterling vor9” is launched

2010
Introduction of the Schmetterling multichannel sales system

2009
More than 4,500 travel agencies get their technology from Schmetterling

Further market entries in the Czech Republic, Serbia, Croatia, Slovenia, Hungary and Montenegro
Expansion of the further training offer “Schmetterling Academy”
Introduction of the Schmetterling products: Internet booking engine, reservation system, advice and comparison system

2008
Expansion to Romania and Switzerland

2007 
Launch of the Schmetterling Mid- and Back Office. Schmetterling provides its services to Polish travel agencies

2006 
Schmetterling expands it’s international network

2004
Over 3,500 independent travel agencies purchase Schmetterling technology

2002 
Schmetterling joins the QTA and becomes the QTA general service provider “Technology”

2001 
Schmetterling welcomes the 1,000 partner tourism agency

1999
Invention of the full-service technology for travel agencies
Lead-in: Schmetterling Homepage Manager

1986 
Founding of the Schmetterling Travel Agency Cooperation

1981
Founding of the Bus Cooperation Schmetterling Travel

1974
Establishing of the Bus Tour operator Müller-Reisen

1968 
Founding of the company Johann Müller/Willi Müller (passenger and material transport)

Contact

Address and contact 
Company
Schmetterling International GmbH & Co. KG
Geschwand 131
D-91286 Obertrubach-Geschwand
Contact
Tel.: +49 (0) 9197 6282 – 650
Fax: +49 (0) 9197 6282 – 104
vertrieb@schmetterling.de 
Our office hours
Monday– Friday: 09:00 a.m. – 06:00 p.m.